A sushi tells a thousand words

Sushi is a Japanese cuisine which went global. This simple dish made of cooked vinegar rice and other ingredients, the most common being seafood.

It's really hard not to like sushi. But do you know where the seafood in your sushi comes from? Is it illegally harvested out of the fishing regulations? Is your seafood safe? Many may not think of these questions and just eat this delectable food anyway.

 Photo source: Wikipedia

 Photo source: Wikipedia

Moshi moshi made the first QR code sushi in the world where a QR code is made of edible nori or squid ink is added to the sushi, allowing patrons to scan and know where and how the seafood in the sushi came about.

Many sushi eateries took up this initiative across the would such as Harney Sushi in California. This initiative encourages sushi lovers to question and choose where their sushi comes from. Apart from promoting sustainable consumption of seafood, patrons appreciate this transparency and such eateries are getting good business.

Great example of 'technology for sustainability'.

References:
Howard, B. C. (2013). Edible QR Codes Make Sustainable Sushi Fun and Convenient. Retrieved  19th October, 2014, from http://newswatch.nationalgeographic.com/2013/05/22/edible-qr-codes-   make-sustainable-sushi-fun-and-convenient/